I’ve mentioned in some of my earlier posts that I’ve found direct emailing to be the most effective way of getting new clients over the last 4-5 months. There are a number of good reasons for that as well and you can learn about them in detail in my post where I shared a few tested methods of getting freelance writing jobs.
Today, however, I plan to discuss something that I learned while handling a mass Email Marketing project back when I used to work as a Project Manager. My recent emailing activity relates very closely to that project and I owe a lot of my emailing success to the experiences I gained during that project.
One of the key success measures of any email campaign is usually the open rate that it manages to achieve. That is the first step towards driving any positive action through a campaign.
But this is usually the step where most amateur marketers fail as well. I’m sure you must have seen many marketers or freelance job hunters complain about the lack of response to their emails.
You might be one of them as well.