June was a pretty good month for WritingMyDesitny in many ways. I posted much more regularly on the blog than any other month and also managed to write more than a dozen guest posts on a number of leading blogs. The traffic numbers were better than any other month since I started blogging and I can see a small community building around this blog.
However, the last couple of weeks made June even more exciting for me, and they are the primary reason for writing this post as well. I’ve said this a number of times that I’m still not earning as much money from this blog as I would like to.
Over the last few days I’ve come across a number of business owners who still do not seem to understand how important blogging has become for the online survival of their business. While talking to some of them, I almost felt I had gone 10 years back when businessmen were still arguing on the need of company websites.
Having a company blog is just not an option anymore….its mandatory!
But if you’re still not convinced, here are 10 reasons why your business needs a blog.
I’ve mentioned in some of my earlier posts that I’ve found direct emailing to be the most effective way of getting new clients over the last 4-5 months. There are a number of good reasons for that as well and you can learn about them in detail in my post where I shared a few tested methods of getting freelance writing jobs.
Today, however, I plan to discuss something that I learned while handling a mass Email Marketing project back when I used to work as a Project Manager. My recent emailing activity relates very closely to that project and I owe a lot of my emailing success to the experiences I gained during that project.
One of the key success measures of any email campaign is usually the open rate that it manages to achieve. That is the first step towards driving any positive action through a campaign.
But this is usually the step where most amateur marketers fail as well. I’m sure you must have seen many marketers or freelance job hunters complain about the lack of response to their emails.
In one of my recent posts, I shared the detailed account of how I got my first freelance blogging job. In that post I briefly touched on the different options available to freelance bloggers when they start job hunting. So if you haven’t read that post yet, I would like you to take the time out for it.
However, I do believe that early on as a freelancer you should explore all the major platforms available for hunting out clients. Like fishermen, you need to spread the net as far as possible to give yourself a good chance of catching some big fish.
The internet is well & truly the land of opportunities. This is probably why you see a lot of people these days leaving their full time jobs to start their own online freelance businesses. However, this naturally means that there’s a lot of competition out there as well.
But in my opinion, this competition is more about making yourself look different from the average crowd. If you can establish yourself as a reliable source of high quality services, then there’s no limit to what you can achieve as a freelancer.
This is why I believe it is absolutely critical for every freelancer to have his own website or blog where he can openly express himself and showcase his real talents.
Here are 10 reasons why you should immediately start building your website: