Whenever you hear about social networks, LinkedIn is usually not the first thing that comes to your mind or at least not as frequently as Facebook and Twitter do. The reason is pretty obvious as well. You don’t see things like the Grumpy Cat memes or celebrity gossip on LinkedIn. Its a much drier and serious place where careers are shaped and opportunities are explored.
But a lot of LinkedIn users, individuals and businesses alike, limit their LinkedIn usage to posting their profiles and sharing a few links.
I used to do the same until I experienced the real power of this awesome platform!
Over the last few days I’ve come across a number of business owners who still do not seem to understand how important blogging has become for the online survival of their business. While talking to some of them, I almost felt I had gone 10 years back when businessmen were still arguing on the need of company websites.
Having a company blog is just not an option anymore….its mandatory!
But if you’re still not convinced, here are 10 reasons why your business needs a blog.
Before I took up blogging as a full time profession, I came across many writers and bloggers on different forums complaining how there were just too many freelancers bidding for the same projects and how this extreme competition had made freelance writing a much less lucrative earning option.
There was no reason not to believe this argument. A few basic searches about freelance writing on Google would give you a fair idea of how the majority of freelance writers are writing almost the same stuff over & over again. Every writing job on freelancing websites is loaded with hundreds of applicants offering the same services. This intense level of competition naturally forces people to offer their services at much lower rates than they would usually charge.
However, the more closely I followed the top writers and bloggers in different niches, the more I realized that the competition myth is not entirely true. In fact if you dig a little deeper you would find two absolutely different categories of freelance writers. It’s almost as if they operate in parallel dimensions.
In one of my recent posts, I shared the detailed account of how I got my first freelance blogging job. In that post I briefly touched on the different options available to freelance bloggers when they start job hunting. So if you haven’t read that post yet, I would like you to take the time out for it.
However, I do believe that early on as a freelancer you should explore all the major platforms available for hunting out clients. Like fishermen, you need to spread the net as far as possible to give yourself a good chance of catching some big fish.
Traffic is the currency of the internet. It’s the blood that flows through a website’s veins and keeps it alive. In fact, there’s probably no point of having a website if it does not attract any traffic. So naturally every webmaster adopts various strategies to develop secure and reliable sources of traffic inflow to his website.
As a blogger & writer, I believe that its absolutely critical that you write the sort of content that can attract relevant traffic to your blog. That, of course, does not mean that you start writing for search engines instead of your readers. But you do need to strike a balance between the two. After all, without traffic, you are quite unlikely to get any potential clients through your blog.
I’ve seen a lot of posts on different blogs that have lists of various traffic generation techniques. But as a blogger, I would be more interested in knowing 6 or 7 methods that work for sure rather than 50 methods that have no guaranteed results.
So I thought it would be useful for everyone if I list down the top 10 methods that I found very effective in attracting traffic to my website and some of my clients.