June was a pretty good month for WritingMyDesitny in many ways. I posted much more regularly on the blog than any other month and also managed to write more than a dozen guest posts on a number of leading blogs. The traffic numbers were better than any other month since I started blogging and I can see a small community building around this blog.
However, the last couple of weeks made June even more exciting for me, and they are the primary reason for writing this post as well. I’ve said this a number of times that I’m still not earning as much money from this blog as I would like to.
Whenever you hear about social networks, LinkedIn is usually not the first thing that comes to your mind or at least not as frequently as Facebook and Twitter do. The reason is pretty obvious as well. You don’t see things like the Grumpy Cat memes or celebrity gossip on LinkedIn. Its a much drier and serious place where careers are shaped and opportunities are explored.
But a lot of LinkedIn users, individuals and businesses alike, limit their LinkedIn usage to posting their profiles and sharing a few links.
I used to do the same until I experienced the real power of this awesome platform!
Over the last few days I’ve come across a number of business owners who still do not seem to understand how important blogging has become for the online survival of their business. While talking to some of them, I almost felt I had gone 10 years back when businessmen were still arguing on the need of company websites.
Having a company blog is just not an option anymore….its mandatory!
But if you’re still not convinced, here are 10 reasons why your business needs a blog.
I’ve mentioned in some of my earlier posts that I’ve found direct emailing to be the most effective way of getting new clients over the last 4-5 months. There are a number of good reasons for that as well and you can learn about them in detail in my post where I shared a few tested methods of getting freelance writing jobs.
Today, however, I plan to discuss something that I learned while handling a mass Email Marketing project back when I used to work as a Project Manager. My recent emailing activity relates very closely to that project and I owe a lot of my emailing success to the experiences I gained during that project.
One of the key success measures of any email campaign is usually the open rate that it manages to achieve. That is the first step towards driving any positive action through a campaign.
But this is usually the step where most amateur marketers fail as well. I’m sure you must have seen many marketers or freelance job hunters complain about the lack of response to their emails.