Over the last few days I’ve come across a number of business owners who still do not seem to understand how important blogging has become for the online survival of their business. While talking to some of them, I almost felt I had gone 10 years back when businessmen were still arguing on the need of company websites.
Having a company blog is just not an option anymore….its mandatory!
But if you’re still not convinced, here are 10 reasons why your business needs a blog.
1. Blogs Attract Traffic Instantly
If you want to give yourself any chance of making sales through your company website, you need highly relevant traffic first. With a company website, your content is limited to a few pages and there are usually not many frequent updates either. Blogs are the perfect solution for this problem.
Blogs are traffic magnets. Google loves them and indexes blog posts much quicker than other pages. You can generate highly relevant traffic by focusing on relevant keywords in your blog posts and route that traffic to your company website to drive your sales.
2. Blogs Help You Build Communities
Blogging is the best way to build a community of like minded people around your website. You can’t do that with a simple company website. It’s just too dry and people don’t have much to relate with. With blogging, you can exchange views with your readers and engage in different discussions with them. This will not only enhance your customer penetration but will also help you access their circles of influence through effective word of mouth marketing.
3. Blogs Make You Industry Experts
There’s no better way to leave your competitors behind than establishing yourself as the go-to guys for any issues related to your industry. Blogs can help you do that very easily. Post valuable content, help people resolve their issues, offer new ideas and provide business solutions through your blog posts. Even better, launch an eBook on your industry and promote it through your blog. Place yourself as an expert and instantly raise your earnings.
4. Blogs Strengthen the Image of your Brand
Brands represent consistency, credibility, a sense of association and a loyal community. Your blog can be the perfect place to kick-start your branding activities and help you achieve all that. Post content that truly reflects the values of your brand and connect with your consumers on every important occasion. Be there all the time and keep them engaged with your brand.
5. Blogs are the Center of Marketing Activities
Internet marketing is much more than a few SEO tricks and Google search rankings. Any level of online marketing success requires a comprehensive content strategy that covers all the bases. All modern content marketing strategies revolve around a regularly updated and engaging blog.
Whether its your social media presence or other forms of promotion, it all comes down to how smartly they are integrated with your blogging strategy.
6. Blogs Engage Customers
The comments at the end of each blog post provide you a highly effective source of customer engagement and feedback. Not only can you gather quick feedback through your blog but also save valuable time of your customers by responding regularly to their comments and emails, and by addressing their concerns instantly. It also gives you a very good idea of how your customers perceive your brand.
7. Blogs Trigger Innovation
The customer feedback and preference trends, that you gather through your blog, can be the catalyst of innovation for your brand. You can use your blog posts to understand problems of your customers and provide solutions to them. You can discuss ideas and ask for their help in bringing innovation in products or services. Most importantly, you get the opportunity to think from a customer’s perspective.
8. Blogs Compliment PR Activities
The very concept of blogging is based on flexibility and customization. That is why not only can you utilize this platform for product enhancements, you can also make it your most effective PR source. Connect with other companies and organizations with complimenting visions and develop strategic alliances with them. Use your blog to promote your CSR activities and let your customers know that you care for the society in general.
9. Blogs Help You Build Subscription Lists
I am sure you know how important subscription lists can be in determining the success or failure of your online business. But why would anybody subscribe to the mailing list of a dull corporate website? You’ll need an active blog to build your mailing list. When your visitors see value in what you’re posting on your blog, most of the times they’ll be happy to subscribe. You can offer short eBooks or small promotions in return for their email addresses or simply sign them up for a short email course. The possibilities are just unlimited.
10. Blogs Generate Qualified Sales Leads
Once you have the trust of your readers and loyal visitors through consistent value addition on your blog, it becomes much easier to convert them into paying customers. This is why some of the largest organizations are using their blogs as their primary lead generation source.
Is that it?
There are many other ways blogs can compliment your corporate website, help you get closer to your customers and reduce communication gaps.
Here’s a great infographic explaining why corporate websites should blog regularly.
It all comes down to the solutions you can deliver through your posts and the value you can add through your content. Do this the right way, and you’ve got yourself a ready pool qualified sales leads to make you money and do the word of mouth marketing for you.
Do it the wrong, and nothing could be more damaging for your brand!
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